Country PESTEL (PESTLE) analysis · 2026

Bhutan PESTEL Analysis 2026

The external environment of Bhutan, a lower middle-income economy in South Asia, read across the six PESTEL dimensions (political, economic, social, technological, environmental and legal; also written PESTLE) from the latest published statistics. This free summary shows the balance and one headline reading per dimension; the full PestelPro report interprets every reading, maps how the dimensions push on each other and turns that into a SWOT you can act on.

Dimension balance

Political
71

Political stability is rated +1.39 on the −2.5 to +2.5 governance scale (2025) and government effectiveness +0.71.

Economic
94

GDP grew 8.0% in 2025 with consumer inflation at 3.6% and lending rates at 11.8% (2025).

Social
16

The population is growing 0.6% a year (2025) and college enrollment stands at 13% of the age group (2024).

Technological
47

91% of people use the internet (2024) and research and development spending is 0.10% of GDP (2024).

Environmental
44

Fine-particle (PM2.5) exposure averages 30.1 µg/m³ (2023) against the WHO guideline of 5 and natural-resource rents are 2.7% of GDP (2021).

Legal
64

Rule of law is rated +0.72 on the −2.5 to +2.5 governance scale (2025).

Scores place each dimension’s headline readings on fixed public reference bands (0 to 100, higher is more favorable). Dimensions whose readings have no universal good direction are shown but not scored. The full report’s interaction radar is a different, deeper analysis.

Headline readings

Political stability
+1.39on a −2.5 to +2.5 scale, 2025
→ about the same as +1.37 in 2024
GDP growth
8.0% a year, 2025
↑ up from 7.5 in 2024
Population growth
0.6% a year, 2025
→ about the same as 0.7 in 2024
Internet use
91% of people, 2024
↑ up from 90 in 2023
Fine-particle (PM2.5) air pollution
30.1µg/m³, 2023
↑ up from 25.7 in 2022
Rule of law
+0.72on a −2.5 to +2.5 scale, 2025
↓ down from +0.80 in 2024

Get the full Bhutan PESTEL report, $19.99

Every reading above and many more, frozen into the report with the period it reflects, interpreted in plain language across all six dimensions, with the interaction radar, an external SWOT for your own decision and a PDF. Most reports are delivered within minutes.

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What the full report adds

  • Every dimension in full. Each of the six PESTEL dimensions is read through a curated set of indicators and researched readings, not one headline figure.
  • Interpretation, not just numbers. The narrative explains what each reading means for an organization operating in Bhutan, in plain language, with every figure traced to its reading.
  • How the dimensions interact. The interaction radar shows how conditions in each dimension push on the other five.
  • Your SWOT. The opportunities and threats half of a SWOT, built for the purpose you give when you order.
  • A PDF you can share. Delivered to your account and your inbox, with a share link for colleagues.

See how a report is built, or read the sample report in full.

Bhutan PESTEL analysis: common questions

What is a PESTEL analysis of Bhutan?

A PESTEL analysis (also written PESTLE) of Bhutan reads the country's external environment across six dimensions: political, economic, social, technological, environmental and legal. It shows the conditions an organization operating in or trading with Bhutan faces, and it is the usual starting point for the opportunities and threats half of a SWOT.

What does the Bhutan PESTEL analysis show for 2026?

Of the dimensions scored, economic reads most favorable (94 of 100) and social least favorable (16 of 100). GDP grew 8.0% in 2025 with consumer inflation at 3.6% and lending rates at 11.8% (2025). Political stability is rated +1.39 on the −2.5 to +2.5 governance scale (2025) and government effectiveness +0.71.

How current are the Bhutan readings?

Each reading is the latest published figure, shown with the year it describes, and this page refreshes daily. Where no current figure is published, the gap is shown rather than estimated.

What is in the full Bhutan PESTEL report?

Every reading on this page and many more, interpreted in plain language across all six dimensions, an interaction radar showing how the dimensions push on each other, the opportunities and threats half of a SWOT built for the purpose you give, and a PDF. It costs $19.99, one-time, and most reports are delivered within minutes.

Who uses a PESTEL analysis of Bhutan?

Students and MBA candidates writing country or market analyses, small businesses importing from or exporting to Bhutan, investors and consultants screening markets, and NGOs and grant writers describing the context they work in.

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Readings are the latest published figures, shown with the year they describe, from sources last updated 2026-10-08; they refresh daily. Where no current reading is published the gap is shown, not filled. Includes data from the World Bank, licensed under CC BY 4.0. This page is general information, not professional advice.