Country PESTEL analysis · 2026

Brazil PESTEL Analysis 2026

The external environment of Brazil, a upper middle-income economy in Latin America & Caribbean, read across the six PESTEL dimensions from the latest published statistics. This free summary shows the balance and one headline reading per dimension; the full PestelPro report interprets every reading, maps how the dimensions push on each other and turns that into a SWOT you can act on.

Dimension balance

Political
46

Political stability is rated −0.38 on the −2.5 to +2.5 governance scale (2025) and government effectiveness −0.04.

Economic
63

GDP grew 2.3% in 2025 with consumer inflation at 5.0% and lending rates at 45.3% (2025).

Social
87

The population is growing 0.4% a year (2025) and college enrollment stands at 70% of the age group (2024).

Technological
62

84% of people use the internet (2024) and research and development spending is 1.19% of GDP (2023).

Environmental
81

Fine-particle (PM2.5) exposure averages 13.4 µg/m³ (2023) against the WHO guideline of 5 and natural-resource rents are 7.9% of GDP (2021).

Legal
40

Rule of law is rated −0.49 on the −2.5 to +2.5 governance scale (2025).

Scores place each dimension’s headline readings on fixed public reference bands (0 to 100, higher is more favourable). Dimensions whose readings have no universal good direction are shown but not scored. The full report’s interaction radar is a different, deeper analysis.

Headline readings

Political stability
−0.38on a −2.5 to +2.5 scale, 2025
→ about the same as −0.39 in 2024
GDP growth
2.3% a year, 2025
↓ down from 3.4 in 2024
Population growth
0.4% a year, 2025
→ about the same as 0.4 in 2024
Internet use
84% of people, 2024
→ about the same as 84 in 2023
Fine-particle (PM2.5) air pollution
13.4µg/m³, 2023
↓ down from 14.9 in 2022
Rule of law
−0.49on a −2.5 to +2.5 scale, 2025
→ about the same as −0.49 in 2024

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Every reading above and many more, frozen into the report with the period it reflects, interpreted in plain language across all six dimensions, with the interaction radar, an external SWOT for your own decision and a PDF. Most reports are delivered within minutes.

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What the full report adds

  • Every dimension in full. Each of the six PESTEL dimensions is read through a curated set of indicators and researched readings, not one headline figure.
  • Interpretation, not just numbers. The narrative explains what each reading means for an organisation operating in Brazil, in plain language, with every figure traced to its reading.
  • How the dimensions interact. The interaction radar shows how conditions in each dimension push on the other five.
  • Your SWOT. The opportunities and threats half of a SWOT, built for the purpose you give when you order.
  • A PDF you can share. Delivered to your account and your inbox, with a share link for colleagues.

See how a report is built, or read the sample report in full.

Other countries

Readings are the latest published figures, shown with the year they describe, from sources last updated 2026-10-08; they refresh daily. Where no current reading is published the gap is shown, not filled. Includes data from the World Bank, licensed under CC BY 4.0. This page is general information, not professional advice.