PestelPro
Why External Scan
A SWOT is half a guess without it.
Strengths and Weaknesses are internal. You already know them. Opportunities and Threats are external, and that's what most teams guess at. PESTEL is the scan that should come first.
INTERNAL
Strengths, Weaknesses
EXTERNAL · PESTEL
Opportunities, Threats
MethodologyUse CasesSample report
Articles
Featured articlesPlain-language breakdowns of the macro factors moving markets, from PestelPro on LinkedIn.Follow on LinkedInGet the next one as it is published.
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Six dimensions. One country. Evidence-based clarity for the decisions that matter.

PESTEL COVERS SIX MACRO-ENVIRONMENTAL FACTORS
P
Political
E
Economic
S
Social
T
Tech
E
Environmental
L
Legal
Get Your Country's Report ($99) See a sample report
Delivered in minutes · any country · one-time purchase plus applicable tax, no subscription.
200+countries and regions
150studies behind the research catalog
Minutesfrom order to delivered report
$99one-time, plus applicable tax
HOW IT WORKS
From country pick to decision, in 8 steps
1 / 8
COUNTRY OR REGION
Kenya
WHO IS ASKING?
Non-profit / NGO
200+ countries and regions
STEP 1
Pick your country.

Choose any of 200+ countries and regions. Tell us who is asking and what decision it is for, so the report speaks to your situation.

FROM THE ARTICLES

The macro factors moving markets, in plain language.

Short breakdowns published by PestelPro on LinkedIn. Each one is a taste of what a full report does for one country.

See all articles
FEATURED INSIGHT
From PestelPro on LinkedIn
4 / 11
THE SIX-FACTOR ENGINE

The external scan, run six ways.

SWOT is a must-have strategic framework, but it's incomplete without an external scan first. PESTEL is that prerunner: these six lenses are what feed the Opportunities and Threats in your SWOT, presented in a simple, easy-to-interpret format you can apply right away.

WHY THESE SIX
These six categories aren't arbitrary. For decades, researchers studying the outside forces that shape business and policy outcomes have converged again and again on the same six dimensions: Political, Economic, Social, Technological, Environmental, and Legal. Every business, nonprofit, and policy maker operates inside them, whether they scan for it or not. Ignore one, and your strategy is compromised.
THE METHODOLOGY

3,696 factors. One validated formula.

We systematically reviewed 150 published PESTEL studies and catalogued 3,696 macro-environmental factors, then distilled them into a proprietary Core + Sector-Adjusted Model that keeps every country comparable while reflecting the realities of your sector.

Institutional providers offer similar rigor at an enterprise price tag; ours is $99, validated to a .83 intercoder reliability score, and every reading is dated so you know exactly how current it is.

Get Your Country's Report
3,696
factors distilled to consensus
150
published PESTEL studies reviewed
.83
intercoder reliability score, validated
$99
per report, one-time, no subscription
THE FORMULA
Core indicators for cross-country comparability + sector-selective indicators for your type of organization = a comparable, research-backed reading for every PESTEL factor.
WHY PESTELPRO

The same rigor, a fraction of the cost.

Traditional macro-environmental scans run about $2,000, with metrics that come down to whichever indicators that analyst happens to favor, delivered in advanced jargon designed to look impressive. PestelPro replaces analyst guesswork with a research-backed catalog and presents it in plain language, so businesses, nonprofits, and government policy teams get a comprehensive scan they can actually afford, understand, and respond to decisively.

TYPICAL PROVIDER
~$2,000 / scan
Metrics selected from the analyst's own experience
No clear basis for which metrics were chosen
Priced for enterprise budgets
Days to weeks turnaround
Advanced financial jargon designed to look impressive
RECOMMENDED
PESTELPRO
$99 / report
plus applicable sales tax or VAT
Metrics selected from a 150-study, 3,696-factor research catalog
Proprietary, research-validated methodology
Priced for SMEs, nonprofits & government policy teams
Minutes, not weeks, turnaround
Simple language, easy to interpret and apply
Get Your Country's Report
Ready to see the outside forces shaping your next move?
Get the external scan for the country you're evaluating.
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REPORT PREVIEW

An external SWOT, built for real decisions.

Every factor maps into your Opportunities and Threats, so each report reads as a ready-made external SWOT input, ready to apply to your next business or policy decision.

Presented as an external SWOT
Plain-language, no consultant jargon
Research-based, every reading dated
Built for limited budgets
Get Your Country's Report
PestelPro External SWOT
Research Preview
Factor Balance
Political
Economic
Social
Tech
Enviro
Legal
Feeds Directly Into
OPPORTUNITIES
THREATS
WHO BENEFITS

Decision power for small business calls. Decision power for policy priorities.

The same external scan sharpens a policy decision, a grant proposal and a business plan.

Policymakers
The problem
Public investment and policy priorities get set on a partial, out-of-date picture of the forces outside government's control, and the briefing that would fix it takes weeks and an analyst you may not have.
How PestelPro helps
One report lays out the political, economic, social, technological, environmental and legal signals for your country or region, every reading dated and sourced, ready to drop into a policy brief or a planning cycle.
·Prioritize public investment areas
·Identify policy trends and regional risks
·Plan before disruptions become urgent
Scan your country
NGO grant writers
The problem
Funders want evidence that a programme fits the conditions on the ground, and the context section of a proposal is usually assembled from whatever statistics turned up first.
How PestelPro helps
A PestelPro report gives that section a research-validated spine: the macro conditions the programme operates in, in plain language, with every figure dated so reviewers can trust it.
·Strengthen grant narratives with evidence
·Spot emerging community needs
·Align programmes with future conditions
Build your evidence base
Small business
The problem
A SWOT is half a guess without a real external scan, and the consultants who run one properly price it for enterprise budgets.
How PestelPro helps
Get the Opportunities and Threats half of your SWOT from the same six-dimension scan the big firms run, for $99 and in minutes, in language you can act on the same day.
·Understand market risk before expanding
·Identify trends affecting pricing, staffing and demand
·Make decisions with evidence, not guesswork
Complete your SWOT
Credibility built into the product.
150-study review3,696 factors modeledProprietary indicator model.83 reliability scoreOfficial statisticsAcademic researchAI-assisted synthesisEvery reading dated
GET YOUR REPORT

A decision-ready PESTEL report, in minutes, not days.

Choose a country and tell us about your organization. We'll build your evidence-based external SWOT from official statistics, governance indicators and curated research.

See the methodology →
Comprehensive report$99
One-time purchase · secure checkout · report built from current data.
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